Thursday, August 25, 2011
02:00 PM - 02:50 PM
|Level: ||Technical - Intermediate|
Sailthru provides all your website email delivery needs, ensuring Inbox delivery for transactional and mass mail. Sailthru started out as a MySQL-powered transactional-mail service. Starting in 2009, we migrated to the document-oriented "nosql" database MongoDB. Moving entirely to MongoDB has allowed us to build complex user profiles to power behavioral-targeted mass emails and onsite recommendations. How and why we made the move, and how we use MongoDB today.
Ian White is CTO and co-founder of Sailthru, a next-generation email service provider focusing on behavioral analytics. He was formerly the lead of development at Business Insider, where he used the alpha version of MongoDB in production. Ian White studied computer science at Brown University.